7 Urgent Things To Do Before Writing Your Marketing Plan

Adrian C Sheffield Author, Mentor and Consultant

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         Private Line: 214-221-5689                                      Skype: acsheff20                                       eMail: sheffieldsheffi@gmail.com            

In today's article, I'd like to share a very informative article which was written by another professional writer. Read this article throughly and enjoy the knowledge.

7 Urgent Things To Do Before Writing Your Marketing Plan

By Sandy Barris
"This is a quote"...
Submitted On October 15, 2013

"Have you ever wondered how to streamline creating a marketing plan?

Can I show you 7 simple questions to ask to help speed up creating your next marketing plan?

The first question to ask is, "Do I really need a marketing plan."

You may not. If everything you are doing to bring in all the business you want, don't change a thing. Even if you or your staff are bored with it. Let it keep profiting until it stops profiting.

Next ask, "What do I want a marketing plan to do for me and my business."

Many marketing plans are written as part of a business plan. Also, marketing plans are written when looking for new or more funding. Most marketing plans are created as a road map, a guide to the next 12-18 months of marketing campaigns

Now, "What is your Unique Selling Proposition (USP)?" Answer in a compelling way, why anyone would choose your products, services or ideas over all the other choices they have, including doing nothing.

Of course, you are making and "Irresistible Offer" every time you are in front of someone. Business and marketing are all about offers. You give me this and I'll give you that. Keep in mind that without an offer, no business transpires. Think of the many times you have seen an advertisement or marketing message and couldn't figure out what was being offered. Don't make this critical mistake. State exactly what you will be offering in your marketing plan.

OK, "Where is your ideal future client or customer?" Not just anyone, but who is the ideal lead to generate for your products, services or ideas. Where can you find enough of your ideal future clients to be profitable? When you do find them, how much do you know about their hopes, aspirations, desires, fears, problems, etc? Take off your shoes and walk in your future clients shoes for a week and see, hear and feel what they see, hear and feel. Then and only then, will you know their real problems.

I'm sure you've decided on which, if any, of the many of the different "marketing media options you'll want to test." Options like direct response mailing campaigns, yellow page ads or email marketing. How about tele-marketing, newspaper display ads or Webinars? Networking, Social media marketing or pay-per-click marketing? We could go on and on and on, but you get the idea. Where are you going to spend your marketing budget

Finally, as long as you are going after new clients, "How are you capturing their personal information?" I don't mean their shoe size, waist size or height (but you may need them depending on what you are selling). Are you asking for their name, email address and snail mail address? If not, how will you communicate with them in the future?

Now grab a piece of paper and start answering these questions.Doing so will focus your marketing plan and anyone reading it will know exactly the what, where, when, who and how you are planning to market your business.

OK, I admit it; there are more than 7 questions to answer. You should have seen the ones I edited out. I've saved them for another article in the near future, so keep checking back.

"Discover The Quickest, Simplest And Easiest Way To Create Your Next Marketing Plan... RIGHT NOW"... Because this little-known shortcut website saves you hours and hours, thousands of dollars and 100% guarantees you'll get your plan and marketing calendar done, FASTER & EASIER.

In just a few minutes you'll have everything you need to quickly plan your marketing."

http://www.FastMarketingPlan.com

Make one or one hundred plans for under $10 a month.

And the best part... you get Monday Morning Email Reminders about what you have planned for the upcoming week and many resources to get it done, faster and easier.

Check it out now, you'll be glad you did. http://www.FastMarketingPlan.com

Article Source: http://EzineArticles.com/?expert=Sandy_Barris

Article Source: http://EzineArticles.com/8064308

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Thank you Sandy for allowing us to share this valuable informative information. I trust this article has been a great help in your online future.

If you have any additional questions, feel free to contact me directly for a free "no obligation" consultation.

"Let's Build a Powerful Business Together"

Adrian C Sheffield - Author, Mentor and Consultant

Private Line: 214-221-5689

See Yesterday's Article For Additional Helpful Tips.

Author Resource: Adrian C Sheffield - Author, Mentor and Consultant in assisting customers with their writing issues and wants to promote their site to "Top Positions with the search engines". Phone: 214-221-5689, Skype: acsheff20

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