Learning Search Engines Optimization Starts with You

In today's article, I'd like to share a very informative article which was written by another professional writer. Read this article throughly and enjoy the knowledge.

Become Your Own Search Engine Optimization (SEO) Master, Learning How To Soar in Search Engines

By Steu Mann
"This is a quote"...
Submitted On October 12, 2012

"To broaden your skills and master the ability of soaring in search engine results, you have to understand the difference between search engine optimization (SEO) and search engine marketing (SEM).

What is Search Engine Optimization?

SEO is the manual work required to research key words that will compile your meta tag and page content. Those key words or slogans can be 1) your marketing slogans or 2) you can use the free "key word research tool" provided by Google and Bing to research and evaluate current trends of words/phrases related to your products and services.

The goal with that piece is applying the key words/phrases that people will use to search on and thus have your web site appear in search engine results. Identifying the appropriate and correct ones is the most complex and mysterious segment of the SEO puzzle. Don't pull you hair out because you didn't figure it out in three months.

Getting started with your marketing slogans will give you an idea how much traction to have with those ideas in the search engines. Hooking up your web site to Google Analytics, which is free, will give you some background of what people are using to find you in the search engines. With that knowledge plus your experience from using your slogans, you are ready to dig in deeper and start using those research tools to select your key words and key phrases.

In case you have heard the rumors saying meta tags are no longer important to your web presence, not so. I have done tests on a couple of my sites and the results show meta tags still play an important function to improving your search engine visibility.

What is Search Engine Marketing?

SEM is physically expanding the reach of your web site. This boost of your presence takes place is a couple of different forms but they all have a common factor: links back to your site. The foundation of any decent SEM effort is increasing the number of "back links" to your web site or blog pages.

The worst action you can take, which will negatively impact your rankings, is to use pay per click (PPC) links. The search engines can detect those PPC links which can be a back link or paying a visitor to visit your site and they'll disregard 'em entirely. I have read true stories of businesses losing their PageRank status because of having PPC links.

You want organic links to your site. The only way to obtain those is using sweat equity.

How to build organic back links?

You want a link from a site that has relevant content to yours. If you are selling shoes then don't get linked to a bakery or car web site. The easiest way to start creating organic back links is 1) produce and post an article comparing types of shoes, 2) have your customers place a review of your shoes or your store in YELP or other review site, 3) distribute a press release about your services and products, and 4) post (relevant content) comment or note in a social network (Facebook, Twitter) or a blog. Of course the content in all of those methods will have at least one link connecting to your site.

The next step in SEM is submitting links to that article, review, press release, and blog posting to the search engine directories. You can buy the software to do that on your own, pay a service for it, or hunt down where to do it for free on the web. Try searching on "free search engine submissions" in Bing or Google.

How to make a link

Let's say you have an apple pie store at applepie.com and your marketing slogan is, "Best Natural Apple Pie, Shipped Globally." There are two ways to make a link: a good way and a bad way. The good way gets full traction in the search engines and the bad way receives zero traction.

Bad Link: http://www.applepie.com

Good Link: Apple Pie, Shipped Globally

What you do in the good way is use a slogan or key phrase to be the "anchor text" that communicates to the search engines that your site contains a web site/blog of natural apple pies shipped around the globe.

As always, if you have a question drop me an email and I will help you get it figured out.

Blessings, Steu

Steu owns EzWebManifesting a SEO and SEM service provider for the last 10 years. Send him an email, steu@ezwebmanifesting.com, to receive a free analysis of your meta tags, a $45 value, and be sure to mention this article

Article Source: http://EzineArticles.com/?expert=Steu_Mann

Article Source: http://EzineArticles.com/7331037

Thank you, Steu for allowing us to share this valuable information with our readers.

If you have any additional questions, feel free to contact me directly for a free "no obligation" consultation.

"Let's Build a Powerful Business Together"

Adrian C Sheffield - Author, Mentor and Consultant

Private Line: 214-221-5689

See Yesterday's Article For Additional Helpful Tips.

Author Resource: Adrian C Sheffield - Author, Mentor and Consultant in assisting customers with their writing issues and wants to promote their site to "Top Positions with the search engines". Phone: 214-221-5689, Skype: acsheff20

Become Your Own Search Engine Optimization (SEO) Master, Learning How To Soar in Search Engines

Adrian C Sheffield Author, Mentor and Consultant

online marketing,marketing,blogging,article writing,search engine optimization,search engine marketing,mentoring,adrian sheffield

Become Your Own Search Engine Optimization (SEO) Master, Learning How To Soar in Search Engines